Reviewing Embed Experience Analytics

In this topic you will learn about the Embed Experience analytics that are available.

Regardless of your specific goals for online video, understanding your audience is a key to developing a successful video strategy. The better you understand your viewers, the easier it is to create content that will engage them in formats they can easily consume. As you publish Embed Experiences, Gallery will gather analytics on those experiences and make them available in different reports.

To access the Embed Experience analytics, edit the experience and then click Experience Analytics in the left navigation. Select the type of report to view:

Dashboard - Displays the Embed Experience analytics dashboard. This includes number of social shares, device types used to view the experience and top trending videos in the experience.
Calls-to-Action - Provides analytics on the number of clickthroughs on link and card interactions and image components that have been configured on the experience. Also provides analytics on the number of form submissions from any custom HTML components on the experience.
Videos - Provides analytics performance and engagement for videos within an Embed Experience. This includes metrics such as number of video views, video impressions, average percent viewed, engagement score and the number of social shares.

Note that with Embed Experiences, even though the video(s) appear to be loaded into a player, videos aren't loaded until the viewer clicks the play button overlay. Therefore, video impressions will not be recorded by the Analytics module until a viewer plays a video.