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    Reviewing In-Page Experience Calls-to-Action Analytics

    In this topic you will learn about the In-Page Experience calls-to-action analytics that are available.

    The calls-to-action analytics provide analytics on the clickthroughs and form conversions for an In-Page Experience. To review the calls-to-action analytics, edit the experience and click EXPERIENCE ANALYTICS > Calls-to-Action in the left navigation.

    Selecting a time span

    To specify the time period for the report, you can click on a quick date or use the calendar control.

    Using a quick date

    A series of quick dates are at the top of the page. The following quick dates are available:

    • Today
    • Yesterday
    • Last 7 days
    • Last 30 days
    • This month - The calendar month to date - for example, if today is March 17, this report will display March 1 - March 17
    • Last month - The previous calendar month - for example, if today is February 14, this report will display January 1 - January 31.
    quick dates

    Click on a quick date to update the report.

    Using the calendar control

    You can also select a start and end dates by clicking on the calendar control.

    date selector

    Click Apply to update the report.

    Reviewing clickthroughs analytics

    Clickthroughs analytics tracks the interactivity in an In-Page Experience. The following objects will trigger clickthroughs analytics to be tracked:

    • Link interactions configured with a link URL
    • Card interactions configured with a link URL
    • Image components configured with clickable URLs

    To review the clickthroughs analytics, click EXPERIENCE ANALYTICS > Calls-to-Action in the left navigation and then click Clickthroughs in the page header.

    The clickthroughs analytics will display the following data for the experience:

    • Call-to-Action Name - The name of the call-to-action:
      • Links - Displays the link title
      • Cards - Displays the card title
      • Images - Displays the name assigned during creation
      • Custom HTML - Displays the name assigned during creation
    • Updated - The last updated date and time for the interaction
    • Type - Type of interaction, link or card
    • Impressions - The number of times the interactivity was displayed (with cards, an impression is recorded when the card icon () appears; the card doesn't have to be displayed for an impression to be recorded)
    • Clickthroughs - The number of times a link was clicked, a link in a card was clicked, or a clickthrough URL on an image component was clicked
    • Clickthrough Rate (%) - The percentage of viewers that clicked a link (Clickthroughs divided by Impressions)
    clickthrough analytics

    Reviewing form conversions analytics

    Form conversions analytics tracks the form submission and custom HTML link activity in an In-Page Experience. The following objects will trigger form conversions analytics to be tracked:

    • Forms that are submitted from HTML companion components
    • Forms that are submitted from custom HTML components
    • Clickable URLs within custom HTML components

    To review the form conversions analytics, click EXPERIENCE ANALYTICS > Calls-to-Action in the left navigation and then click Form Conversions in the page header.

    The form conversions analytics will display the following data for the experience:

    • Call-to-Action Name - The name of the component (name is assigned when the component is added to the experience)
    • Updated - The last updated date and time for the component
    • Type - Type of interaction (HTML companion components are indicated with a () icon
    • Impressions - The number of times the component was displayed
    • Form Conversions - The number of times a form was submitted or a URL within a custom HTML component was clicked
    • Form Conversion Rate (%) - The percentage of viewers that submitted a form (Form Conversions divided by Impressions)
    form conversion analytics

    Page last updated on 21 Jun 2020